Hero Image


Selling Your Property

Every home seller likes to have some input into exactly how their home will be marketed. Extensive and on-going research ensures that the best marketing options for your home are selected. 

Whether it's the selection and timing of advertising media, or property detailing to ensure your home is presented to its best advantage or how best to present your home for viewing. 

Ways To Sell Your Property


The advantages to an auction are numerous. An auction is designed to attract genuinely interested, cash-in-hand buyers. Those buyers are focused only on establishing the maximum price they are prepared to pay, not how low their offer should be. You set the terms, conditions and deadline. 

You agree on an undisclosed minimum reserve price. There’s also the very real possibility of acquiring a higher price, especially if keen buyer interest promotes competition. 

There is even the opportunity to accept offers prior to auction day.  

Auction marketing motivates genuine buyers to act. It’s also the least disruptive and intrusive method to sell you property. Most marketing is carried out over a short time (on average less than 30 days). 

Fixed Price 

The property is marketed at a price that is acceptable to the seller. 

If priced at fair market value good interest will be shown in the property and it may make it easier for potential buyers to determine whether the property is within their reach. It is usual for the buyers to begin negotiating below the listed price. 

No Price 

No price is a method of listing exclusively where the number of buyers is increased because your maximum price is not stated. In a changing market this type of marketing maybe employed for 1 – 2 weeks to get buyer feedback so that you do not over price your property and lose valuable time on the market and possibly miss the buyer who is waiting. 

No price can also be a strategy to test the market before going to auction. 


This method of marketing creates a high profile for your property and establishes a competitive environment without having to list a price. You also set the terms, conditions and deadline. Prospective buyers become emotionally involved before they consider price and have only one opportunity to put forward their most competitive bid. You have the opportunity to accept, decline or continue negotiations with any interested party. It’s your choice. You’re in control.  

Increased enquiries and inspections are often generated by this sales strategy. All tender details remain undisclosed and absolutely confidential.

Marketing your Property

You need to make your property stand out. With the amount of advertising and competing properties, the potential buyer is often overwhelmed with different messages each day. They may have the time to quickly scan what’s on offer – but they’ll only pay attention to advertising that speaks to them and addresses their needs.

We work with you to carefully develop both the content and placement of your marketing – so buyers are attracted to and engaged by your property. Research shows buyers have the highest interest during weeks two and three of your property being on the market. Any efficient marketing plan will recognize this trend and be structured accordingly. We mix traditional advertising with more innovative techniques. This ensures both local connections and international buyers see your property. Multiple buyers competing for your property is always preferable to a single buyer. So casting your net wide is essential. In order to accomplish this we use a huge range of tools as part of a comprehensive plan. That’s how we’ll give your property the highest possible profile – and get you the best possible price.

For further assistance with all or any of your real estate needs, call me in confidence on 027 543 1235 or email me at bruce.winder@harcourts.co.nz

Request a Market Appraisal

Click here to request a free market appraisal for your property.